DREW ESTATE
MULTIMEDIA DESIGNER
2018-2021
Drew Estate is a Brooklyn-born cigar brand with a gritty spirit, deep craftsmanship, and a devoted cult following, and I had the opportunity to work alongside Global Creative Director and longtime friend Joey Reichenbach. Wearing multiple hats across art direction, design, videography, and photography, I helped build a diverse body of work across a portfolio of brands that remains some of my proudest work.
Bottom of the Barrel
Developed with Frankie “Dranks” Moreno and Joey “The Wizard” Reichebach, this pilot blended entertainment and education into an “edu-tainment” experience centered around the Barn Smoker event in New Orleans.
A personal favorite, I was involved from concept through execution, exploring the history of bourbon and Pappy Van Winkle barrel-fermented cigars while helping shape Frank’s ambitious vision for what the series could become.
Written by: Frank Moreno
Art Direction: David Torres
Videography: David Torres
Editing: David Torres
Motion Graphics: David Torres
Kuba Arte
To celebrate ACID’s 20th anniversary, we transformed the iconic New York water tower into a bold, limited-edition cigar packaging concept rooted in the brand’s rebellious identity.
Five graffiti artists were commissioned to create the tower’s artwork, paying homage to the gritty NYC culture that helped define ACID cigars.
Voiceover by: Jonathan Drew
Art Direction: David Torres
Videography: David Torres
Editing: David Torres
Motion Graphics: David Torres